Advancements in mobile technology has revolutionised communications between far flung corners of the globe, drawing people and countries closer together. It is therefore no wonder that the service sector which primarily depends on interaction between people and is client centric in nature has benefitted most by this development. While the widespread use of tablets is still on the rise, smart phones have been the most impacted by new innovations in mobile technology. It is estimated that in 2016, about 85% of cell phone users comprised of those that owned a smart phone.
An analysis of a few service sectors and how mobile technology has changed their functioning for the better will be analysed here in some detail.
- Ecommerce – This is a sector that has seen a meteoric rise over the past decade thanks to increased smart phone usage. In fact, the whole structure of ecommerce rests solely on this aspect only. The ease of doing business is the main pillar of ecommerce. People prefer to shop at their convenience from any location round the clock while on the go, rather than spend precious time commuting to regular brick and mortar shops. All that is required is a small Internet enabled device and Internet connectivity. Even famous and iconic stores like Tiffany have branched out to the online segment to cash in on this business opportunity.
However, before a conventional store can take the ecommerce route it has to ensure that the site has good online presence and visibility and ranks high on results pages of major search engines. This will enable the site to be quickly visible and accessible to searchers. One way of ensuring this is to have an online marketing strategy developed by a local digital marketing agency. For example, businesses in Victoria can get in touch with a well known and experienced agency specialising in SEO in Melbourne for desired results. One of the leaders in this field offering assured and guaranteed results is onestopmedia.com.au in Melbourne.
- Financial sector – Mobile technology has eased out complicated tasks and it is now doorstep banking for smart phone users. All transactions except withdrawing and depositing of cash can be made from any remote location. Opening of accounts, funds transfer, applying for credit limits and mortgages and everything else that does not require physical handling of documents and signatures can be done over banking apps exclusively designed for the financial sector. Most importantly, these sites are completely safe and any transfer of data or instructions is over encrypted lines only. Bulky computers and human interaction is a thing of the past and mobile and Internet banking is here to stay.
- Health sector – Mobile technology and penetration of the Internet in even remote locations has changed the face of the health sector. This is more so in developing countries where the patients doctor ratio is very low and medical practitioners find it difficult to reach out to a large number of people in distant places. It is also not possible to set up advanced medical facilities in hard to reach rural locations.
Smart phone usage has made things a lot better for these people. Doctors at basic health care centres examine patients and send reports over smart phones to cities where specialist doctors are available. This is done using specific communication apps which enable sending photographs of prescriptions and diagnosis made. These are evaluated and the course of treatment is communicated back to the rural locations. Even digital X-Ray and ECG reports can be sent over smart phones.
These are some of the main service sectors that have benefitted immensely from advancements made in mobile technology.